Saturday, 7 December 2013

Nike Loses Kanye West To Adidas,Rapper Signs $10M Endorsement Deal With The Latter

Following the split between Kanye and Nike, the American
rapper has closed a $10 million dollar deal with Footwear
giant-Adidas.
Confirming the deal, Adidas stated;
"For 2014, we welcome to the adidas family one of the
most influential cultural icons of this generation, Kanye
West. Well known for breaking boundaries across music,
film and design and partnering with our history in street
wear culture and leading innovations in sport, we look
forward to creating a new chapter. Details to follow."

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