class Nigerian Footballer, Jay Jay Okocha as a brand
ambassador for its store opening event in Lagos.
The world class mega sport store opened at The Palms
Shopping mall in Lekki on November 27, 2013.
For its market entry, PUMA partnered with Persians Retail
(the retail division of Persians Group, owners and developer
of The Palms Shopping Mall).
According to Björn Gulden, CEO of PUMA, the opening of
our first PUMA Store in Nigeria marks an important step in
the African success story of our brand, strengthening their
presence in a major emerging market.
Given Nigeria's fast market growth, they look forward to
continuing their expansion there with Persianas as a partner.
Persianas Chairman Tayo Amusan said "PUMA's partnership with Persianas demonstrates a long-term commitment to developing the brand in Nigeria through retail expansion in Lagos and beyond. We are delighted to have such a powerful sports brand as part of our Nigerian
retail portfolio."
No comments:
Post a Comment