After seven years of hosting the iTunes Festival in the
UK, Apple is at last bringing the concert series to the
US for 2014. The music extravaganza will be held in
Austin from March 11th through the 15th, running
alongside South by Southwest (SXSW). It's a much
shorter run than in the past, but it will include a mix of
well-known American and European artists, ranging
from Willie Nelson to London Grammar. As you'd
imagine, Apple is using the event as a technological
showcase; you'll get to stream live and on-demand
performances from both iTunes on the desktop as well
as any iOS device. This will all sound familiar to Brits,
but it's big news for Americans that no longer have to
skip work just to watch the live shows -- even if they
can't make it out to Texas.
SOURCE: Apple, iTunes Store, SXSW
apple, concert, concerts, hdpostcross, itunes,
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