contemporary Nigerian entertainers below...
Tuface
Born Innocent Idibia, the former member of the band,
Plantashun Boyz, is among the richest artists in the
industry. With two platinum records already behind him,
Tuface (2Face) is speculated to be worth about 550
million naira ($3.47 million). He has had endorsement
deals from companies such as Guinness, which earned
him 20 million naira ($125,000) and Airtel, which earned
him 22 million naira ($139,000). He was also rumoured to
have collected 30 million naira ($189,000) from the
producers of the Phat Girls movie. Tuface has invested
heavily in real estate and stocks, and made bug money
from it. He once said his goal was to recover all the
wealth taken from Africa.
Others are D'banj, P-Square, Don Jazzy and Banky W. See
their worth after the cut...
D'banj
Apart from his music interests, D'banj has moved into other
sectors. His interests include Koko Mansion, a TV reality
show, Koko Lounge, an upscale hangout in Lagos and the
UK, Koko Foundation, a charity, and Koko Mobile. There are
also rumours that he is set to launch Koko Records. The bulk
of his money comes from endorsements – his endorsement
deal with Globacom telecommunications cost 70 million naira
($442,000). He has a multi-million naira endorsement with
energy drink Power Fist, a deal with the makers of the Virgin
Colour soft drink and another huge deal with a popular
jeweller. Another endorsement which runs into millions is
with Chris Aire, with D'banj acting as the face of his
watches. He collects between 5 million naira ($31,500) and 7
million naira ($44,200) as performance fee for local gigs, and
even bigger fees across the rest of Africa and in the US and
the UK. Like his old boss, Don Jazzy, D'banj also bagged a
recording deal with Kanye West's G.O.O.D Music. D'banj
once said, "I work hard so that money, awards, endorsements,
bookings and kokolets chase me."
Don Jazzy
Real name Michael Enebeli, Don Jazzy, is the founder of now
defunct Mo'Hits and now runs Mavin Records. He is one of
the most sought after producers in Nigeria. As a child he was
a member of Good Morning Kids, a group created by his
father. He is known for his business dexterity, building
Mo'Hits from scratch to become one of the biggest
entertainment empires in the country. He recently signed a
recording deal with Kanye West – a move that not only
boosted his reputation as an entertainer, but also his wealth.
P- Square
Singing and dancing duo Peter and Paul Okoye won the
KORA award for Best Africa Artiste in 2010, collecting a $1
million prize in the process. Shortly after, the duo got an
endorsement deal with Globacom telecommunications worth
about 240 million naira ($1.5 million) for four years. Their
seven-city American tour in 2010 earned them a whopping
$1m and have also built a house valued at 300 million naira
($1.9 million). They own Rayfield Hotel, Jos, and two multi-
million naira factories in the same city, where they built a
multimillion naira bakery and sachet water companies for
their parents. The bulk of their wealth comes from concerts,
especially in Africa, where they charge about 2 million naira
($12,600) per show. They have sold over 14 million copies of
their CDs since 2005.
Banky W
Banky W has become one of the richest entertainers in the
industry, making the bulk of his wealth from gigs, where he
charges between 2.5 million naira ($15,800) and 3 million
naira ($19,000) per show and performs three to four times
each week. A brand ambassador of Estisalat, one of Nigeria's
telecommunications giants, he also featured in Coca Cola-
Nigeria's World Cup theme song and Microsoft's Anti-cyber
Crime Initiative. An entrepreneur, Banky W has invested
heavily in various businesses and also doubles as a philanthropist, founding the Mr. Capable Foundation, where
he provides tuition fees for indigent and brilliant students. He
is also the force behind EME music which has, arguably, the
Nigeria's fastest rising artiste (Whizkid) under the label.
Culled From Lindaikeji
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