The Gulder Ultimate Search Returns with ‘The Mission’

Gulder Ultimate Search,  Nigeria's local content reality TV show hosted by Nigerian Breweries plc is set to continue in its tradition for making young Nigerians rich and famous by solving riddles and looking for hidden treasures.

The deep forest of the ancient Aguleri community in Anambra State will host the 11th edition of the Gulder Ultimate Search.

Edem Vindah, Corporate Media and Public Relations Manager, Nigerian Breweries plc, made the announcement while unveiling 2014 edition titled The Mission during a press briefing in Lagos on Tuesday.

Vindah said that after the successful hosting of the 9th and 10th editions of the television reality show in Usaka community in Obot Akara, Akwa Ibom State, some brave and determined young Nigerians will be going into the forest of Aguleri in Anambra East local government area for another round of search to retrieve the 'cube.' Broadcast date is from October 3rd -30th , 2014.

This year's entry is free and the selection process will be rigorous with a national spread. The internet-based application process commenced on 1 July and will end on 31 July.

Thousands of people will be screened in rigorous screening processes in four geographical zones across the federation. The cities are Lagos, Benin, Port Harcourt and Awka.

"There will be a final screening exercise in Lagos to produce the final set of 12 young adults – strong, intelligent,