the world famous sites who have featured her new found
wonder cream..Now BET is the latest
Here is what BET website published …
Whitenicious ..It's not a word that easily rolls off the tongue,
but it's becoming the newest catchphrase in skin bleaching.
What exactly does it mean to get Whitenicious? It means to
purchase the brand new, selling-like-hotcakes skin care line
just launched by Nigerian-Cameroonian singer Dencia.
Though the line claims to target "dark spots caused by
anything from acne, wounds, hyperpigmentation bruises" as
well as dark knuckles, knees and elbows, it seems like
Dencia's pushing another agenda — turning brown skin
white…or whitenicious.
Consider the shade journey of Dencia. The singer began her
career as a Kelly Rowland chocolate, eventually becoming
Beyoncé light brown and now she is more of a Katy Perry
pale. Dencia is not just the owner of the line, but the spokes
model, meaning her bright white skin is displayed all over the
website, in various modes of barely dressed melanin-lite.
Whitenicious-ness does not come cheap, with prices ranging
from $50 to $150. But the cost has not turned away the hordes
who bought so many that the line sold out in days. And it's
not just women in her home country of Nigeria (though
studies claim that as many as 77 percent of Nigerian women
use skin lighteners regularly), but thanks to the Internet, it is
available to anyone.
The World Wide Web has also made Whitenicious a popular
target for outraged bloggers, Tweeters and others who believe
there is a lot of self-hatred involved in a Black woman selling
something that turns brown skin white. Much of the attention
began after a Facebook post from author Dr. Yaba Blay, the
co-director of Africana Studies at Drexel University who has
extensively studied skin bleaching, and whose post led to over
100,000 views. Some of the resulting stories, like one on
Clutch magazine, emphasized the many health risks in
bleaching, from mercury poisoning to skin burns. Uptown
didn't mince any words, saying that the singer's line
exemplifies her "lack of self-love." When Jezebel columnist
Hillary Crosley caught wind of the product all she could
muster was "Please kill me now."
Dencia claims nothing but love for her critics. She has spent
the past few days on Twitter thanking her detractors for
writing "PhD worthy essays" that have increased her
visibility. When one Twitter user said, "I don't see how ppl
can support your skin line??? People should love what GOD
gave them" Dencia dismissed them by saying "God didn't
create darkspots." She even had a special Twitter message to
Americans, saying, "Damn I need to send media takeout a
check .. Sales Up 1,000%! all Americans .. Can't wait 4 u
ladies & Gents 2 say Goodbye 2 Dark spots."
Or, if more angry Americans get their wish, we'll be able to
say goodbye to Dencia's dangerous messages to embrace
Whitenicious.
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