Saturday 22 February 2014

Music and I are practically inseparable – Lolo

Loloipirma Eremie simply known as Lolo, is a talented
singer-songwriter, poet, playwright and would-be filmmaker,
whose progress in the art industry has remained astounding.

The multitalented creative artiste has also, made great impact
in the country as an Advertising (APCON), Marketing
(NIMN) and Public Relations (NIPR) practitioner.

The Port-Harcourt, Rivers State, born Foreign Languages and
Literatures graduate of the University of Port-Harcourt, is the
author and voice behind the famous MTN Classic tune
"Y'hello, Yello Christmas'.

In this interview, lolo who is dubbed the 'Hostess with the
mostest', and one of the few ladies running the circuit on the
Nigerian underground/live music scene, has more about her
job and experience. Read on

Bogobiri experience?

The Bogobiri Open Mic Night is best described as an
underground, art-movement. It's a great hub for creative
artists (amateurs and professionals), talented people and
enthusiasts alike. We all get together weekly to sing live
music with a band accompaniment, perform poetry or spoken
word as now commonly referred and network in general. The
rules are: 'there are no rules'. As long as its fun and also
promotes peace and harmony.

Well, for one we're live performers so you get to interact with
us firsthand, plus every now and then we have percussionists
and basic African instruments so you experience the beat of
the African live drums. Also, the Bogobiri ambiance, lodging,
food and decor remain an amazing experience to first-timers
and regulars. There are also talks of expansion across several
cities and countries in future by the Management. Personally,
I can't wait, because I think it's about time the world had a
taste of the Bogobiri Culture.

What kind of artiste do you feature?

The list of artistes is endless and as for the kind, just last
week we featured Ajebutter 22 and Poe. We usually have an
influx of mainstream artists every now and then, from the
likes of Asa to Keziah Jones, Jeffery Daniels, Paul Play,
Durella, Bez, Moses (Idols Nigeria), Praiz, AYO (Project
Fame), Timi Dakolo, Eric Arubayi, Ochuko (Project Fame),
Victoria Kimani, Kenneth Okolie, Gideon Okeke, Nneka,
Capital F.E.M.I, alongside veterans like Jimi Solanke, Duro
Ikujenyo etc

Other involvement?

As a performing act, I perform at corporate and private
functions as lead singer of a live group called 'Lolo & the
Bogo Band'. I also host shows and events with some
interesting content in the pipeline for the internet and
television.

In 2013,1 literally exercised my rights as a free-moral agent,
having ended an 8-year long stint with a reputable telecoms
firm here in Nigeria. Now, when I'm not recording in the
studio, performing at live events or hosting Open Mic at the
Bogobiri House, I run a busy schedule managing my private
practice as an Advertising, PR & Marketing Consultant with
my firm, Lodein Entertainment Ltd.

Expectations this year?

2014 already has me veering off into Artist & Repertoire
(A&R) and Film-making with my first movie in tow titled
'Guyn Man'. The film will be starring: Okey Uzoeshi,
Yvonne Okoro, Bryan Okwara, Bimbo Akintola, Blossom
Chukwujekwu, Omoye 'Brownie' Uzamere, Fred Amata,
Ijeoma Aniebo and Adesua Etomi to mention a few.

When did you begin your music career?

More like music is in me (laughter)… I've always been into
music and we're practically inseparable. Iam glad though that
I've found my niche as a live performer. You don't feel the
electricity as much over my audio recordings (laughter) but
catch me live first… Aha!. I see music as not just a form of
entertainment but a tool for social reform and I try to convey
key messages via this medium. My kind of music is a very
subtle fusion of Afro Jazz vibes, Soul and up-tempo R&B.

And, I already have two new singles, "Do Am Well",
produced by Phat E, the producer of J'odie's "Kuchi Kuchi".
which is dedicated to any hard-working Nigerian and African
out there and "Please Don't Make It Hurt", produced by P-
Loops. Both singles are slated for the original soundtrack of
'Guyn Man'.

Your interest in other genres?

I'm more interested in filmmaking, acting and writing at the
moment. I hope to have at least a feature film and a short out
within the year, the book might be a tall order in 2014 but
we'll see how it goes.

Via: Vanguard

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